Pfizer – TicoVac (Pharmaceutical)

Project Snapshot: Partnered with Tag Worldwide to support the launch of TicoVac, Pfizer’s travel vaccine approved by the FDA in November 2021. Wrote all website and organic social copy across three distinct digital experiences—Healthcare Provider (HCP), U.S. Traveler, and U.S. Military Spouse/Dependent—each tailored to audience-specific needs and decision-making paths.

The content focused on educating HCPs and consumers about tick-borne encephalitis (TBE), associated health risks, and prevention, while supporting lead generation and conversion goals across channels.

Deliverables: HCP, consumer, and military personnel website copy; organic social media copy; HCP product one-sheet.

Impact: Supported a successful FDA-approved product launch through clear, compliant, audience-specific messaging that educated users and enabled lead generation across multiple audiences.

Work Samples

TicoVac Homepage
HCP Website
Traveler Website
Military Spouse/Dependents Website