Regeneron (Healthcare & Pharma | HCP Omnichannel Campaigns)

Brands: LIBTAYO, DUPIXENT, EVKEEZA, VEOPOZ

Project Snapshot: Contributed HCP-focused copywriting across multiple Regeneron brands, including Libtayo, Dupixent, Evkeeza, and Veopoz in partnership with Tag Worldwide. Developed regulatory-compliant promotional and educational materials spanning triggered emails (RTE), CRM, leave-behinds, banners, and digital HCP resources.

Work required deep alignment with brand style guides, PI, and evolving indication updates—often translating journal ads and clinical data into omnichannel executions tailored for specific HCP segments (e.g., Veterans Affairs, German physicians, rare disease specialists).

Key initiatives included:

• Veteran-focused LIBTAYO campaigns reinforcing Regeneron’s commitment to military patients while driving HCP engagement and data review.
• “Now Approved” and new indication RTEs supporting label updates and chemo-combination messaging.
• Omnichannel CRM and banner strategy for Evkeeza, balancing high FH awareness with education on HoFH to guide HCP click behavior.
• Dupixent Germany RTEs designed to highlight Regeneron’s global biotech credibility and drive brochure downloads post–sales rep engagement.
• VEOPOZ dosing and administration digital guide optimized to reduce preparation errors and mitigate FDA-flagged risk concerns through clear, structured clinical communication.

Consistently navigated strict medical, legal, and regulatory review while optimizing subject lines, CTAs, and content hierarchy to drive HCP engagement and data interaction.

Deliverables: HCP RTE and CRM emails; variable subject line and personalization modules; print and digital leave-behinds; animated and static banners; dosing and administration digital guides; omnichannel messaging strategy.

Impact:

• Strengthened HCP engagement through targeted, indication-specific triggered and CRM campaigns.
• Supported multiple brand launches and label updates with compliant, conversion-oriented messaging.
• Enhanced omnichannel strategy by aligning email, banner, and microsite experiences around HCP behavior and click-path optimization.
• Delivered high-volume, medically precise assets under strict regulatory oversight across four therapeutic brands.

Work Samples

Veopoz Dosing & Admin Guide – zoom in to see copy

LIBTAYO Veterans RTE – zoom in to see copy

LIBTAYO Now Approved RTE – zoom in to see copy