Ralph Lauren: Digital Copy

Ralph Lauren (Fashion & Retail)

Project Snapshot: For over three years, I’ve partnered with Ralph Lauren and Tag Worldwide to create weekly email campaigns, lifecycle journeys, and seasonal promotions. Campaign launch emails consistently drove six-figure weekend sales, while ensuring the brand voice stayed timeless yet fresh.

Deliverables: Email campaigns, lifecycle emails, performance marketing copy, social copy.

Impact: +$100K in weekend sales; multi-year client partnership.

Work Samples

Collection Summer Email Campaign

LAUNCH EMAIL

Accessories Email

Bags Email

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Maureen Beard is the copywriter and content strategist behind Impact Content + Copy, combining creative perspective with strategic thinking to help brands communicate with clarity and confidence.

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