Moderna – Spikevax (Healthcare & Pharma | Global Campaign)

Supported Moderna’s global Spikevax campaigns across 2023–2024, helping reposition vaccination in a post-pandemic environment as a simple, seasonal routine. Partnered with Tag Worldwide and Moderna’s internal teams to develop high-volume, MLR-compliant campaign templates for global marketing teams to localize and deploy, while shifting tone and messaging nuance across both HCP and DTC audiences.

In 2023, wrote all copy across YouTube, email, organic social, banners, and print/digital leave-behinds, participating in weekly medical, legal, and regulatory (MLR) reviews and collaborating closely with creative teams in a fast-moving environment. In 2024, served as lead copywriter for the HCP global campaign, overseeing a team of four writers, reinforcing regulatory guardrails, and providing final review and edits while advising on global messaging requirements.

Also contributed to the U.S. unbranded consumer COVID disease education website, developing modular content aligned to the broader consumer narrative and cohesive cross-channel strategy and user experience.

Deliverables: Global campaign templates (video scripts, email, social, banners, print/digital materials); MLR-compliant copy revisions; team oversight and final edits; unbranded consumer disease education website content.

Impact:

• Delivered 112 global campaign assets across two years under strict regulatory review and rapid turnaround timelines.
• Ensured consistent, compliant messaging across HCP and consumer audiences worldwide.
• Helped shift brand positioning from reactive pandemic response to an endemic-seasonal vaccination mindset, tailored across HCP and consumer audiences.
• Strengthened global consistency through MLR-ready copy discipline, collaborative storyboard development, and centralized copy oversight for a multi-writer team.

Work Samples

HCP Branded Email: Preventing Against Severe COVID-19 Outcomes

HCP Branded Static Banner: Preventing Against Severe COVID-19 Outcomes

HCP Branded Animated Banner: Preventing Against Severe COVID-19 Outcomes

HCP Branded Leave Behind: Preventing Against Severe COVID-19 Outcomes