Impact Content + Copy

Legalweek 2025: Digital & Social Content

ALM Media – Legalweek (Legal Information, Insights, Events)

Project Snapshot: Collaborated with ALM Marketing Director to refresh the event’s digital presence and elevate organic social performance ahead of Legalweek 2025. As part of this effort, I wrote updated copy for the Legalweek event website homepage—focused on clarity, energy, and attendee value—which remains in use today.

In parallel, I developed the organic social content calendar and wrote all LinkedIn and X organic copy, supporting cohesive messaging across channels. I also ideated and supported accompanying visual concepts to ensure consistent execution.

Deliverables: Event website homepage copy, organic social content calendar, social copy, graphics direction.

Impact: Strong year-over-year growth compared to Legalweek 2024, including:

  • 4.89% page engagement rate (up from 4.1%)
  • 52,038 page impressions (+13,456 YoY)
  • Post engagement rate increased to 11.21% (up from 4.98%)

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Maureen Beard is the copywriter and content strategist behind Impact Content + Copy, combining creative perspective with strategic thinking to help brands communicate with clarity and confidence.

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