Leaf Home (Tech-enabled, Direct-to-Consumer Home Improvement Products)
Project Snapshot: Provide copywriting and content strategy across multiple Leaf Home product lines, including water solutions and stairlifts. Develop seasonal social campaigns, blog calendars, and video scripts designed to drive engagement, leads, and revenue across channels.
Partner closely with design and marketing teams to concept and craft performance-driven copy, with a focus on Leaf Home Water Solutions’ end-to-end customer service model and 160+ product combinations tailored to a wide range of household water needs.
Deliverables: Short- and long-form video scripts, organic social copy, SEO blog articles, landing pages, emails, paid ads, pitch books.
Impact:
- Strong platform trust & engagement: 47.2% of impressions from YouTube recommendations and an average engagement rate of 5.3%, driven by brand-forward creative video content.
- SEO-driven blog revenue growth: $247K (FY’24) → $735K (FY’25).
- Organic performance lift (Q2 YoY): +29.8% organic leads and +145.6% sales.
- YouTube channel launch & scale: 566.9K views in Q2 following the brand’s first sustained YouTube content push.
Work Samples
YouTube Videos
- LeafFilter – Wildfire Awareness & Preparedness
- Leaf Home Water Solutions – 3 Hydration Hacks
- LeafFilter – Gutter Installation Cost 2025
Blog Articles
- 2026 Guide to a Better Glow With Better Water
- A New Year Home Maintenance Checklist You’ll Actually Finish
- LeafFilter Partners With Mike Holmes to Protect Homes the Right Way
- How Hard Water Affects Your Hair, Skin, and Nails
Organic Social
Paid Social Ads
