Multiple Brands (Travel, Tourism, Hospitality & Building Materials)
Snapshot: Ongoing collaboration with Marketplace Excellence supporting hospitality, travel, and tourism clients across the Caribbean. Work spans website copy, content strategy, and multi-channel marketing support for destination, hotel, and tourism brands, with an emphasis on clear storytelling and discoverability. Clients include Carnival Cruise Line, Sonesta Sint Maarten, Caribbean Tourism Organization, and U.S. Virgin Islands Department of Tourism.
Projects include new website copy and content guidance for public officials, integrated content strategy for the Visit USVI website revamp, organic and paid campaign copy, and extensive copy editing for SEO-driven blog content in the architecture and design space.
Deliverables: Website copy, press releases, social copy, paid search ads, blog content, event programs, promotional landing pages, newsletters, content strategy.
Impact: Improved discoverability and organizational visibility through keyword-targeted content, alongside increased social engagement and campaign reach.
Work Samples
Click to view full site copy: Teri Helenese Website
Jacaranda – Blog Articles
Visit USVI – Website revamp strategy
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